Does Trek own Electra bikes?

Is Electra part of Trek?

(Waterloo, WI/Vista, CA) – Trek Bicycle has acquired the Electra Bicycle Company in a move that joins the bicycle industry’s leading performance brand with the most popular name in lifestyle cycling. … The Electra brand will continue to be managed and marketed at its headquarters in Vista, California.

What happened to Electra bikes?

Electra was founded in 1993 but was later acquired by Trek in 2014. The management and the company’s philosophy have stayed the same, so Electra stays true to its primary idea of making bikes that are unique, fun, and built for everyone.

Are Trek and Electra bikes the same?

Electra Bicycle Company, a subsidiary of Trek Bicycle Company since 2014, was founded in Vista, California, in 1993, by Benno Bänziger and Jeano Erforth. Electra offers a wide range of modern cruiser bicycles.

Who bought Electra bikes?

Known for their wide range of townie and electric bikes, Californian company Electra has been acquired by Trek. Founded in 1993 by Benno Bänziger and Jeano Erforth, the company turned $30,000 of savings into a company that helped define the cruiser and eBike market.

Is Electra better than Schwinn?

You can use any bike to commute. Only problem is that with the Schwinn Mountain bike is designed for rough terrains which may render it so much harder to ride on paved roads during your commutes. The Electra townie is precisely designed for riding on paved roads making it more ideal for commuting.

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How much are Electra bikes worth?

Electra bicycles are competitively priced, with prices ranging from $329 for the cheapest adult bike, to $4,499 for the most expensive e-bike.

Does Electra loft have flat foot technology?

The Electra Loft

The Loft is also designed with Flat Foot Technology in mind, meaning that you can place your feet flat on the ground when stationary for the optimum seating position and comfort. The Loft features a lightweight, aluminium frame with painted alloy fenders and shimano gear set.